Objective

To create a unique, memorable, and versatile logo that reflects the brand’s identity, values, and target audience while ensuring professional usability across digital and print platforms.

Scope of Work

1. Research & Discovery

• Understand the brand’s mission, vision, and core values
• Study target audience and competitors
• Identify brand personality (modern, premium, playful, corporate, etc.)
• Gather client preferences (colors, style, inspiration references)

2. Concept Development

• Create 3–5 initial logo concepts
• Explore typography-based, icon-based, and mixed-style concepts
• Ensure alignment with brand positioning and industry standards

3. Design & Refinement

• Finalize a selected concept
• Work on typography, color palette, proportions, and scalability
• Provide 2–3 rounds of revisions (if required)

4. Final Deliverables

• Primary Logo (main brand mark)
• Secondary Logo (alternate layout – horizontal/vertical)
• Icon / Symbol Mark
• Transparent Background Versions

File Formats Provided

• Image Files: PNG (transparent), JPG
• PDF: High-resolution print-ready
• Brand Color Codes: HEX / RGB / CMYK
• Typography Details: Font used + font files (if allowed)

5. Usage Guidelines (Optional Add-On)

• Logo spacing & margin rules
• Incorrect usage examples
• Branding guidelines mini-book

Timeline

• Research & Concept Development: 2–3 days
• Design & Revisions: 2–4 days
• Final Delivery: As per agreed timeline

Notes

• All designs will be original and created exclusively for the client.
• Copyright and ownership transfer upon final payment.